Let’s Talk Business with Keisha McKinsey, MSN, FNP-C
Tell us about McKinsey Health & Wellness. What are you most proud of a business owner?
Our mission is to provide individualized care to each patient. McKinsey Health & Wellness differs from other clinics due to our approach to patient care. We treat patients holistically as opposed to only treating their acute signs and symptoms.
How does one who may not see the immediate results of a new business prepare for the growth?
Entrepreneurship takes patience and perseverance. Because you will not see growth immediately, you have to keep reminding yourself why you decided to pursue your dream. It is also ok to work to supplement income until your business is in momentum. For instance, I work PRN on the days that the office is closed. I will continue to do so to supplement until my patient panel increases and the business is able to sustain itself.
What types of services or products do you offer?
We offer comprehensive primary care services such as physicals, acute (sick) visits, well-child exams, women’s health, and more. I am also involved in the community. Recently, I was honored to speak at Red Oak Middle School’s career day.
What was the biggest challenge you faced with launching your business? What steps did you take to move forward after that challenge?
My biggest challenge launching my business would definitely be life. Within a five month period the clinic I was working closed, my grandmother passed, and my dog who I considered my fur-baby unexpectedly passed away. It seemed like everything that could go wrong did. In the midst, my husband encouraged me to continue and help me realize that there will never be “perfect timing” to have a business.
“You have to keep reminding yourself why you decided to pursue your dream.”
At NP Student, we understand that many lessons are revealed as one takes risks to start a business. For this reason, we ask all of our guests to complete this statement, “If I only knew then…” to encourage readers that growth comes from learning from one’s mistakes.,
If I only knew then what I know now, I would have done more things on my own. Being an NP, we aren’t taught about entrepreneurship. That is something that is learned throughout this journey. Although I hired a marketer to do those things that I did not know about, I still had to learn myself. After investing only to have to go back and correct everything that was done. The old saying still remains, “if you want something done you have to do it yourself. ” No one is going to care about your business more than you! You have to learn everything you can about being a business owner and how to be successful at it.