If I only knew then that there is power in being hidden
Are you in a rush to grow your business? After one successful year of operating the first lifestyle publication for nurse practitioner students, I learned to appreciate the slow and steady growth that comes with being hidden.
Many of you will start new projects or businesses in celebration of the Year of the Nurse. This exciting venture comes with an emotional rollercoaster. There will be moments of joy, frustration, fear, and uncertainty just to name a few. My goal is to encourage you to appreciate the power of being hidden and to clarify that you are not going crazy because you haven’t found your mojo.
Being hidden does not mean you have gone into hiding. It means that as a small entity you are focused on identifying what works from what does not work before the growth. In fact, every thriving business has benefited from a season of being hidden before acceleration.
Why should you appreciate being hidden?
- It allows your business to unfold so you can further develop systems that can support your growth.
- It keeps you close to the field to have an appreciation of your customers’ pain points.
- It helps build your character, as a leader, because you can’t lead from shaky ground.
- It allows your business to position itself as credible.
Again, there is power in being hidden because most companies do not discover their working formula until they are in operation. The greatest misconception of starting a business is that there is an exact formula or plan. Although it is good practice to capture your vision in writing out a business plan with projections, no one has it all figured out. However, having a business plan means you are onto something, but it is your execution, consistency and always checking in with your target audience that keeps you in business.
As you begin your journey, here are a few questions to ask yourself when you become stuck:
- How are you spending your first season of operation? If your focus is building likes and followers, then you will do just that. But why are they following you?
- What problem(s) are you solving for people who follow you or what is your value proposition?
- Are you open to tweaking your product(s) or service(s)?
- Could it be that your product(s) or service(s) are more suitable for a different target audience?
- Do you need to invest more time in money-generating activities?
- Are you comparing your seed to someone else’ fruit?
Let’s be clear, sometimes the unsolicited voices of others can appear louder than your own. In this event, focus on the voices of the people you are serving. It’s a simple equation but not one that is easily followed because of distractions. I encourage you to revisit your mission from time to time, reflect on your wins, and find an accountability partner or group to keep you on track.
The vision you have is the beginning of a masterpiece. Appreciate the small beginnings and trust that you do not have to stress over what is rightfully yours. Whatever it is, it will be seen and appreciated by many after it fully develops in hiding.
Now that we are clear, let’s continue to be true to our mission and promote each other as we share our value with the world in this next decade.